INTERNET ANALYTICS AS A FACTOR IN OPTIMIZING MARKETING EFFICIENCY

Authors

DOI:

https://doi.org/10.30888/2709-2267.2025-34-00-027

Keywords:

web analytics, web analytics ecosystem, marketing, marketing efficiency, communication efficiency, competitive advantages, advertising campaign optimization, innovation, competition, business competitive advantages, business strategy, leadership, socially

Abstract

The study examines how digital business transformation leads to an increasing role of web analytics in marketing decision-making. Modern enterprises employ analytical tools to optimize advertising campaigns, improve communication efficiency, and personali

References

Chaffey D. Digital Marketing: Strategy, Implementation and Practice. Pearson Education, 2023. 720 с.

Google Analytics Official Documentation [Електронний ресурс]. 2024. Режим доступу: https://analytics.google.com (дата звернення: 01.11.2025).

Statista Reports on Digital Marketing Trends [Електронний ресурс]. 2025. Режим доступу: https://www.statista.com (дата звернення: 17.11.2025).

Українська асоціація маркетингу. Аналітика та Big Data у бізнесі [Електронний ресурс]. 2024. Режим доступу: https://uamarketing.org.ua (дата звернення: 10.10.2025).

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Published

2025-09-30

How to Cite

Zhuk, O. (2025). INTERNET ANALYTICS AS A FACTOR IN OPTIMIZING MARKETING EFFICIENCY. Sworld-Us Conference Proceedings, 1(usc34-00), 138–140. https://doi.org/10.30888/2709-2267.2025-34-00-027

Issue

No. usc34-00 (2025): Promising areas of theoretical and applied research '2025

Section

Abstracts

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Copyright (c) 2025 Authors

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