COMMUNICATION PRACTICES OF PREMIER HOTEL PALAZZO AS A TOOL OF TERRITORIAL BRANDING

Authors

DOI:

https://doi.org/10.30890/2709-1783.2025-41-00-023

Keywords:

local color, communication practices, hotel business, Premier Hotel Palazzo, cultural identity, Poltava, service, hospitality brand, sustainable development

Abstract

The article examines the communication practices of the Premier Hotel Palazzo as an effective tool for the territorial branding of the Poltava region. It demonstrates how the combination of local color, cultural heritage, and authentic hospitality with gl

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Published

2025-10-30

How to Cite

Moroz, S., & Kalashnyk, O. (2025). COMMUNICATION PRACTICES OF PREMIER HOTEL PALAZZO AS A TOOL OF TERRITORIAL BRANDING. SWorld-Ger Conference Proceedings, 1(gec41-00), 161–168. https://doi.org/10.30890/2709-1783.2025-41-00-023

Issue

No. gec41-00 (2025): Technique and technology of the future '2025

Section

Abstracts

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Copyright (c) 2025 Authors

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This work is licensed under a Creative Commons Attribution 4.0 International License.