COMPETITIVENESS IN THE BUILDING MATERIALS MARKET: INFLUENCING FACTORS

Antonina Samoilenko; N.P. Lyalina; O.P. Yudicheva

doi:10.30890/2709-1783.2025-39-00-006

COMPETITIVENESS IN THE BUILDING MATERIALS MARKET: INFLUENCING FACTORS

Authors

Antonina Samoilenko Kyiv National University of Construction and Arhitecture https://orcid.org/0000-0001-9003-9918
N.P. Lyalina Kyiv National University of Construction and Arhitecture https://orcid.org/0000-0002-9364-0925
O.P. Yudicheva Kyiv National University of Construction and Arhitecture https://orcid.org/0000-0003-4421-3318

DOI:

https://doi.org/10.30890/2709-1783.2025-39-00-006

Keywords:

competitiveness, market, internal factors, external factors, marketing strategies

Abstract

The article examines the factors influencing the introduction and increase of competitiveness in the building materials market. The main factors determining the level of competitiveness of products are divided into internal and external. Internal factors

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Published

2025-06-30

How to Cite

Samoilenko, A., Lyalina, N., & Yudicheva, O. (2025). COMPETITIVENESS IN THE BUILDING MATERIALS MARKET: INFLUENCING FACTORS. SWorld-Ger Conference Proceedings, 1(gec39-00), 53–59. https://doi.org/10.30890/2709-1783.2025-39-00-006

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No. gec39-00 (2025): The Importance of Innovation for the Modern World '2025

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This work is licensed under a Creative Commons Attribution 4.0 International License.

COMPETITIVENESS IN THE BUILDING MATERIALS MARKET: INFLUENCING FACTORS

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