ASSESSMENT OF INVESTMENT ATTRACTIVENESS OF AN ENTERPRISE: INNOVATIVE ASPECT
DOI:
https://doi.org/10.30890/2709-1783.2025-41-00-005Ключові слова:
innovation, investment attractiveness, SWOT analysis, Kazakhstan, enterpriseАнотація
The study examines certain aspects of forming the investment attractiveness of an enterprise as a crucial condition for achieving sustainable development in the long term. The SWOT analysis of LLP "RollerCentr" conducted by the authors helped identify facПосилання
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