ENTREPRENEURSHIP IN THE HOSPITALITY INDUSTRY: GLOBAL TRENDS, THE UKRAINIAN CONTEXT, AND DEVELOPMENT PROSPECTS

Nina Budnyk; Svitlana Moroz; Olena Kalashnyk; Yulia Levchenko

doi:10.30888/2709-2267.2025-33-00-040

ENTREPRENEURSHIP IN THE HOSPITALITY INDUSTRY: GLOBAL TRENDS, THE UKRAINIAN CONTEXT, AND DEVELOPMENT PROSPECTS

Authors

Nina Budnyk Poltava State Agrarian University https://orcid.org/0000-0003-2176-0650
Svitlana Moroz Poltava State Agrarian University https://orcid.org/0000-0001-7180-3060
Olena Kalashnyk Poltava State Agrarian University https://orcid.org/0000-0001-9281-2564
Yulia Levchenko Poltava State Agrarian University https://orcid.org/0000-0001-7087-3681

DOI:

https://doi.org/10.30888/2709-2267.2025-33-00-040

Keywords:

HoReCa, innovative approaches, cultural values, healthy nutrition, global trends, inclusivity, sustainability.

Abstract

The article is dedicated to the analysis of current trends in entrepreneurial activity within the hospitality industry in both global and Ukrainian contexts. It examines the impact of digitalization, automation, artificial intelligence, inclusivity, and s

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Published

2025-09-30

How to Cite

Budnyk, N., Moroz, S., Kalashnyk, O., & Levchenko, Y. (2025). ENTREPRENEURSHIP IN THE HOSPITALITY INDUSTRY: GLOBAL TRENDS, THE UKRAINIAN CONTEXT, AND DEVELOPMENT PROSPECTS. Sworld-Us Conference Proceedings, 1(usc33-00), 209–216. https://doi.org/10.30888/2709-2267.2025-33-00-040

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No. usc33-00 (2025): Promising scientific researches of Eurasian scholars '2025

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This work is licensed under a Creative Commons Attribution 4.0 International License.

ENTREPRENEURSHIP IN THE HOSPITALITY INDUSTRY: GLOBAL TRENDS, THE UKRAINIAN CONTEXT, AND DEVELOPMENT PROSPECTS

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