ENTREPRENEURSHIP IN THE HOSPITALITY INDUSTRY: GLOBAL TRENDS, THE UKRAINIAN CONTEXT, AND DEVELOPMENT PROSPECTS
DOI:
https://doi.org/10.30888/2709-2267.2025-33-00-040Keywords:
HoReCa, innovative approaches, cultural values, healthy nutrition, global trends, inclusivity, sustainability.Abstract
The article is dedicated to the analysis of current trends in entrepreneurial activity within the hospitality industry in both global and Ukrainian contexts. It examines the impact of digitalization, automation, artificial intelligence, inclusivity, and sMetrics
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References
Hospitality Industry Trends For 2025. EHL Insights, 2025. URL: https://hospitalityinsights.ehl.edu/hospitality-industry-trends.
7 Trends Driving the Hospitality Industry in 2025. NetSuite, 2025. URL: https://www.netsuite.com/portal/resource/articles/erp/hospitality-industry-trends.shtml.
Стратегічна дорожня карта «Відновлення малого та середнього бізнесу у секторі туризму та гостинності в 2023-2033 роках» URL: https://nto.ua/assets/files/ntou-library-small-and-medium-sized-businesses-recovery.pdf.
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2025-09-30
How to Cite
Budnyk, N., Moroz, S., Kalashnyk, O., & Levchenko, Y. (2025). ENTREPRENEURSHIP IN THE HOSPITALITY INDUSTRY: GLOBAL TRENDS, THE UKRAINIAN CONTEXT, AND DEVELOPMENT PROSPECTS. Sworld-Us Conference Proceedings, 1(usc33-00), 209–216. https://doi.org/10.30888/2709-2267.2025-33-00-040
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