TRANSFORMATION OF COOPERATION MODELS: THE EXPERIENCE OF EUROPEAN AUTOMOTIVE COMPANIES IN CHINA
DOI:
https://doi.org/10.30888/2709-2267.2025-33-00-024Keywords:
transnational corporations, China, automotive industry, joint ventures, industrial policy, European car manufacturers, investments, electromobility, production localization, sustainable developmentAbstract
The article examines the strategies of European automotive transnational corporations (TNCs) in the Chinese market. It highlights the entry of leading European car manufacturers through the establishment of joint ventures with local companies and the tranMetrics
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