THE IMPACT OF STRATEGIC COMMUNICATION AND CORRESPONDENCE ON HUMAN RESOURCE MANAGEMENT PRACTICES
DOI:
https://doi.org/10.30888/2709-2267.2025-30-00-004Ключові слова:
strategie, communication, correspondence, human resource, managementАнотація
In today's organizational management landscape, the relationship between strategic communication and human resource management (HRM) is crucial for enhancing overall effectiveness. Strategic communication fosters clarity, alignment, and engagement amongMetrics
Посилання
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